Results Library: SEO and PPC Case Studies With Real Numbers
Most agency case studies say a client "grew significantly" and leave it there. That tells you nothing about whether the same work would help your business. This results library does the opposite: every figure below comes from the client's own Search Console or Google Ads account, over a stated period, with a link to the full case study so you can check the detail yourself.
It brings together the numbered results from Invisio Solutions' SEO case studies and paid search case studies across healthcare, ecommerce, SaaS and real estate. For the full portfolio, including web design and branding projects, see our results page.
How are these results measured?
In these SEO case studies, each figure comes from the client's own Google Search Console data over a dated window, usually 181 days from 25 January 2026 to 24 July 2026, compared with the 181 days before. Paid search figures come from the client's Google Ads account over the months the campaigns ran. Authority metrics come from Ahrefs and carry the date they were taken.
It helps to know what the Search Console terms mean. According to Google's Search Console Help documentation, an impression means a user has seen, or potentially seen, a link to your site in Search, and a click is counted when someone follows a link from Google to your site. Average position is the topmost position a link to your site held in results, averaged across queries, so a lower number is better: moving from 40 to 20 means moving up the page.
Two caveats apply to every result here. First, they describe what happened for these clients in their markets; they are not a forecast for yours. Second, longer windows are more reliable than short ones, which is why most SEO figures use six months rather than one.
What do these SEO case studies show?
Across the healthcare, SaaS, ecommerce and real estate projects below, the common pattern is a large rise in search impressions followed by a smaller, steadier rise in clicks, as average positions move from the third or fourth page of results towards the first. The biggest gains came where the site was rebuilt or restructured before ongoing SEO began.
Gimel Health: clicks up 698% for a psychiatry practice
Gimel Health is a psychiatry practice in New Jersey. Invisio Solutions built a new website, then ran ongoing SEO with monthly on-page optimisation, regular blog content and backlink acquisition, alongside social media content.
Clicks from search: 133 to 1,062, up 698%.
Search impressions: 23,084 to 209,027, up 806%.
Average position: 39.3 to 20.7.
Keyword positions: "psychiatrist fort lee" at 1.8 and "best medication for anger and irritability" at 6.5.
Period and source: Search Console, 25 January to 24 July 2026, against the previous 181 days.
Read the full Gimel Health case study. Healthcare work like this falls under our healthcare SEO agency services.
Village TMS: impressions up 1,625% for a mental health clinic
Village TMS is a US clinic offering TMS and ketamine-assisted therapy. Invisio Solutions built a structured healthcare website, optimised service pages and treatment guides, and ran Google Ads to high-intent landing pages.
Clicks from search: 35 to 250, up 614%.
Search impressions: 4,460 to 76,942, up 1,625%.
Average position: 50.9 to 25.2.
Keyword positions: "village tms" at 1.1 and "rtms treatment near me" at 9.3.
Period and source: Search Console, 25 January to 24 July 2026, against the previous 181 days.
Leads: the case study separately reports, over a three-month period, 30+ leads from SEO, 40+ monthly leads from Google Ads and 50+ monthly leads from the Google Business Profile.
Read the full Village TMS case study.
AdSimulo: average position from 16.6 to 10.4 in a niche B2B software market
AdSimulo makes lift and elevator traffic analysis software, a small, technical B2B market. Invisio Solutions has handled the website, SEO, social media and digital marketing since 2019, targeting the phrases lift consultants and vertical transportation engineers actually search for rather than high-volume terms.
Search impressions: 63,743 to 96,608, up 52%.
Average position: 16.6 to 10.4.
Keyword positions: "elevator traffic analysis software" at 2.9 and "lift traffic analysis software" at 4.9.
Period and source: Search Console, 25 January to 24 July 2026, against the previous 181 days.
Read the full AdSimulo case study. For similar niche, long-cycle markets, see our B2B SEO agency work.
Youdh: a new perfume brand ranking against established houses
Youdh is a new oud and natural perfume brand. Invisio Solutions built a mobile-first ecommerce store, applied technical SEO and clean site architecture, and produced content targeting oud and natural perfume searches.
Clicks from search: 752 to 807, up 7%.
Search impressions: 133,234 to 161,859, up 21%.
Keyword positions: "best oud oil for men" and "alcohol free oud perfume" both at 4.9.
Period and source: Search Console, 25 January to 24 July 2026, against the previous 181 days.
Read the full Youdh case study. Store builds and organic growth like this sit within our ecommerce SEO services.
Crinoa: impressions up 24% for a Marbella luxury property site
Crinoa sells luxury property on the Costa del Sol. Invisio Solutions advised on the name and domain, designed the brand and built a custom WordPress site with a plugin that syncs listings from two property CRM systems, then took on SEO.
Search impressions: 85,343 to 105,921, up 24%.
Average position: 47.6 to 37.5.
Keyword positions: "lake essence luxury villas" at 6.1 and "casa alma marbella" at 8.1.
Period and source: Search Console, 25 January to 24 July 2026, against the previous 181 days.
Read the full Crinoa case study.
What do the PPC case studies show?
The two Google Ads projects below were judged on sales and leads, not clicks. In both, every conversion was tracked back to the campaign, which is what made it possible to cut spend where it was wasted and push it where it paid. Our PPC services follow the same approach.
Pets On Point: 15.6x return on ad spend for a UK pet store
Pets On Point is a UK ecommerce pet supplies store. Invisio Solutions designed the brand, built the store with around 10,000 products in under a month, then ran Shopping, Performance Max, competitor and remarketing campaigns split by pet category.
Online sales from Google Ads: £110,605.
Ad spend: £7,073.
Return on ad spend: 15.6x.
Purchases tracked to ads: 2,151, at an average ad cost of £3.29 per order.
Best month: August 2023, with £20,249 in sales on £1,199 of spend.
Period and source: Pets On Point Google Ads account, July 2023 to April 2024.
Read the full Pets On Point case study.
Carnegie Debate: 505 leads at $23.69 each for an education provider
Carnegie Debate runs debate classes for students in the US. Invisio Solutions rebuilt the website in WordPress with a shop page for reserving seats, then ran a search campaign aimed at parents, a Performance Max campaign and a competitor audience campaign.
Leads from Google Ads: 505.
Ad spend: $11,966.
Average cost per lead: $23.69, with December 2023 the cheapest month at under $13 per lead.
Enrolments: 200+ students from those leads, according to the client's sign-ups.
Period and source: Carnegie Debate Google Ads account, August 2023 to August 2024.
Read the full Carnegie Debate case study.
What do the website builds contribute to these results?
In most of the projects above, a new or rebuilt website came first. That is not a coincidence. A site that loads quickly, has a clear structure and tracks conversions properly gives both SEO and paid campaigns something to work with. Pets On Point and Carnegie Debate could only be optimised for sales and leads because the builds tracked them from day one.
Sprinterra, a US software consultancy, is a good example of a rebuild solving a problem marketing could not. After more than eight months with two previous developers, the client had no working site. Invisio Solutions delivered the first rebuilt version within about two weeks, and the case study reports sub-one-second load times after the homepage video was compressed, hosted externally and lazy-loaded. Read the Sprinterra case study, or see our web development services.
How should you read SEO case studies from any agency?
Use these checks on any SEO case studies you read, including ours:
Look for a dated window. "Traffic tripled" means little without the start and end dates and the comparison period.
Check the source. Search Console and ad account data are first-party. Screenshots of third-party tool estimates are not the same thing.
Separate impressions from clicks. Impressions often rise faster than clicks. Both matter, but clicks and leads are closer to revenue.
Ask what was done. A result without a description of the work cannot tell you whether the same approach suits your site.
Compare like with like. A local clinic, a niche B2B software firm and a national store will see very different numbers from similar work.
Be wary of guarantees. No honest agency can guarantee rankings, and the results above describe outcomes, not promises.
How quickly do results like these show up?
It varies by starting point and market, which is why we report six-month windows rather than headline months. Paid search can produce leads quickly: Carnegie Debate's first leads arrived on the second day of the campaign. SEO builds more slowly, with impressions usually moving before clicks and leads follow as positions improve. For a realistic view of SEO timelines, see our SEO services page.
See what these results could look like for your business
Every project in these SEO case studies started with an honest look at where the client stood. Invisio Solutions can review your site, your search data and your ad account, and tell you where the biggest opportunity sits.
Contact Invisio Solutions for a free audit, with findings delivered in writing within two working days.
Frequently asked questions
- SEO results come from the client's own Google Search Console data over a dated window, usually 181 days from 25 January to 24 July 2026, compared with the previous 181 days. Paid search results come from the client's Google Ads account over the campaign period. Authority metrics come from dated Ahrefs checks.
