Youdh
A premium ecommerce build and organic-growth engine for a natural, alcohol-free oud fragrance brand.
- Client
- Youdh
- Industry
- Perfume & Fragrance
- Location
- United Kingdom
- Services
- Website Development, Ecommerce, SEO
- Working together since
- 2026
- Live site
- youdh.co.uk ↗
What the project delivered
The numbers that matter, measured after launch rather than promised before it.
The starting point
Youdh sells natural, alcohol-free oud fragrances in one of the most competitive corners of ecommerce, up against established perfume houses and marketplaces with far bigger budgets.
A crowded fragrance market
Ranking for high-intent oud and perfume searches means competing with legacy brands and marketplaces that dominate the results.
The store had to sell, not just look good
A fragrance brand lives on presentation and trust. The site needed to feel premium and convert first-time visitors who cannot smell the product.
No organic footprint
Beyond the brand name, the site had almost no visibility for the oud and natural-perfume terms its customers actually search for.
How we tackled it
We built Youdh a fast, custom ecommerce experience designed around the fragrance-buying journey, then layered technical and content SEO to grow non-brand visibility for oud and natural-perfume searches. Ninety days in, organic clicks are up 37% and the site ranks on page one for competitive terms like “best oud oil for men” and “natural oud”.
A premium, conversion-focused store
We designed and built a custom, mobile-first ecommerce experience that makes a scent-led product feel tangible online, with fast pages, clear product storytelling and a friction-free path to checkout.
- Custom, mobile-first ecommerce build
- Product storytelling that sells scent online
- Fast, Core-Web-Vitals-friendly pages
- Secure, low-maintenance checkout
Youdh sells a natural, alcohol-free oud oil, so the store has to do the job a fragrance counter normally does. The 2026 design leads with the product, explains what makes the oil different, and puts wear time, strength and delivery in front of the buyer before they become reasons to hesitate.
The same layout language runs from the homepage through the product pages, the FAQ and the blog, and the whole thing is built mobile-first so it reads the same on a phone as it does on a desktop.
SEO PERFORMANCE
Youdh sells one natural, alcohol-free oud oil, so the search work centres on the small set of phrases a buyer uses when they already know what oud is and want the real thing. Figures below come from the property's own Search Console data.
Measured over the 181 days from 25 January 2026 to 24 July 2026, against the 181 days before it: clicks from search rose from 752 to 807 (+7%) and impressions rose from 133,234 to 161,859 (+21%). Authority figures are from Ahrefs on 27 July 2026: domain rating 12, 812 live backlinks from 225 referring domains.
The store now holds first-page positions across its core product terms, including the comparison and ingredient queries buyers run before a first order.
- best oud oil for men: average position 4.9
- alcohol free oud perfume: average position 4.9
- natural oud: average position 6.7
- what does oud smell like: average position 7.2
- organic oud: average position 7.7
- natural oud perfume: average position 9.3
Growing non-brand oud visibility
With the foundations in place, we focused on technical SEO and content built around real oud and natural-perfume search intent, steadily moving the site up the rankings for terms its buyers actually use.
- Technical SEO and clean site architecture
- Content targeting oud & natural-perfume intent
- Optimised product and category pages
- Ongoing rank and performance tracking
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