Whether you’re a small or larger law firm, there’s a lot of competition within the legal industry. Even on a local scale, expect to have a lot of competition. So how do you get that competitive edge, come out on top and get clients to grow your firm?
You need a digital marketing plan. Specifically, a well-crafted search engine optimization plan.
When seeking legal information, 96% of people use search engines to answer their questions. When your potential clients search for legal advice, you want your law firm’s website to be one of the top 3 in the search results. A properly managed search engine optimization (SEO) strategy will get you that kind of result.
We will not only help your law firm create a sound SEO strategy, but we will help you manage the campaign as well. Our team of SEO experts is ready to increase your law firm’s online presence and get more clients.
SEO is the marketing method that enables your law firm to be easily found online by people who are looking for your legal services. This means that you need your website to show up on the first page of the search engines If you’re uninitiated about SEO, you should know that it wasn’t that difficult to rank on search engines like Google for legal keywords or phrases. Back then, the competition was lower and many law firms don’t even have a website. Also, search engine algorithms back then were rather archaic and one can easily game the system by using methods like keyword stuffing.
That’s not the case anymore.
These days, search engine algorithms are more complex and are design to deliver relevant and useful search results to users. If you want your law firm to rank and appear on the first page of Google, you need to address many SEO factors such as high-quality links, website load times, keyword usage, web design, content optimization, and many others.