Crinoa (Spain)
Crinoa Real Estate is a luxury property agency based in Marbella, Spain, specializing in the buying, selling, renting, and investment of premium properties across the Costa del Sol. With a curated portfolio of villas, apartments, penthouses, and new developments spanning Marbella’s most sought-after locations.
- Client
- Crinoa
- Industry
- Real Estate
- Location
- Spain
- Services
- Website Development, SEO
- Live site
- crinoa.com ↗
What the project delivered
Not long after we began our work, we had the script for property CRM sync ready, after which website was up in a matter of days.
Once the client was happy that all the required properties were on the website, they have proceeded with taking us on to do their website SEO.
Stay tunes for future updates…
The starting point
Crinoa came to us needing more than just a website refresh. As a luxury real estate agency operating in one of Europe’s most competitive property markets, their digital presence needed to reflect the premium nature of their brand while handling the complex technical demands of a live property business.
The key challenges included:
Crinoa has approached us to take their business to the next level, in this case create a website for their agency. This task sounds easy at first, but they had a very unique request which is to connect their website to existing property CRM systems to automatically download and update property portfolios on their website.
We started our journey by first advising them about their company name and domain, as this is a crucial part for any online business. After a quick change of their name we designed their logo and provided them website design options.
Brand & Design
Crinoa needed a high-end, modern website design that conveyed luxury, trust, and professionalism — matching the calibre of properties they represent and the expectations of their international clientele.
Custom WordPress Development
The website required a fully bespoke WordPress build, with custom property listing templates, advanced search and filtering functionality, and a CMS structure that would allow the Crinoa team to manage listings and content without relying on a developer for every update.
Dual CRM Integration via Custom Plugin
The most technically demanding part of the project was connecting Crinoa's WordPress website to two separate property CRM systems — Inmobalia and Resales Online. Each platform uses its own API structure and data formatting, meaning a single off-the-shelf plugin could not handle both feeds simultaneously. We needed to build a custom WordPress plugin from scratch that could pull, sync, and unify property data from both CRMs in real time, ensuring that listings, pricing, availability, and property details remained accurate and up to date across the site without manual input from the team.
We designed Crinoa’s website from the ground up with a luxury real estate audience in mind: clean, spacious layouts, high-quality property imagery, and a visual language that commands confidence and exclusivity. Built on WordPress with a custom Elementor theme and Advanced Custom Fields (ACF), the site was engineered for both performance and long-term content flexibility.
Property listing pages were built with conversion in mind, featuring prominent contact CTAs, detailed specification layouts, and intuitive navigation that guides buyers from search to inquiry with minimal friction. The full site was optimized for mobile and desktop with breakpoints across all major screen sizes, ensuring a seamless experience for Crinoa’s international audience browsing from any device.
New Layout redesign 2026
Explore our website development serviceThe centrepiece of the technical build was a fully custom WordPress plugin developed specifically for Crinoa. The plugin was engineered to connect simultaneously to both the Inmobalia and Resales Online APIs, pulling live property data from each system, normalising the data structure, and populating listings across the website in real time.
Key capabilities of the custom plugin include:
Automated syncing of property listings, pricing, availability, images, and specifications from both CRM feeds
The final mark
Concepts explored
The other directions we presented before the final mark was chosen.
SEO PERFORMANCE
Crinoa sells individually named developments on the Costa del Sol, so each property page has to rank on its own name as well as on the broad Marbella luxury terms. Figures below come from the property's own Search Console data.
Measured over the 181 days from 25 January 2026 to 24 July 2026, against the 181 days before it: impressions rose from 85,343 to 105,921 (+24%) and the average ranking position improved from 47.6 to 37.5. Authority figures are from Ahrefs on 27 July 2026: domain rating 29, 2,750 live backlinks from 598 referring domains.
The named developments now rank inside the top ten on their own titles, which is where inquiries come from, while the broad regional terms continue to climb.
- lake essence luxury villas: average position 6.1
- casa alma marbella: average position 8.1
- puebla aida for sale: average position 8.8
- beachfront villa marbella: average position 15.6
- marbella luxury villas for sale: average position 33.1
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