LOCAL SEO
Local SEO Services That Start With the Map Pack
We are a local SEO agency in Dartford, Kent, working with UK and US businesses that sell to people nearby. Google Business Profile, Bing and Apple Maps listings, reviews, citations and location pages, with calls and form enquiries tracked so you can see what local search brings in. Local SEO from £840 a month.
Fixed monthly price, agreed in writing before any work starts.
- A thin profile in the wrong category
- Conflicting details across the web
- Location pages nobody would read
Why do good local businesses miss the map pack?
Google says it ranks local results on relevance, distance and prominence. You cannot move your address, so the work is on the other two. Most of the gaps we find fall into three groups.
01
A thin profile in the wrong category
The primary category is too broad, services are missing and the newest photo is years old. Google has little to match against the search.
02
Conflicting details across the web
An old address on one directory, a different phone number on another, a business name padded with keywords. Each conflict makes Google less sure who you are, and keyword stuffing in the name can get a profile suspended.
03
Location pages nobody would read
Twenty town pages with the town name swapped and nothing else changed. They rarely rank, and Google's spam policies treat them as doorway pages.
A US clinic went from 3 to 115 search clicks a month.
Village TMS is a US mental-health clinic whose SEO we run. Monthly impressions in Google search rose from 143 to more than 23,000 between October 2025 and September 2026, and the clicks followed.
- clicks from Google in October 2025
- 3
- clicks from Google in October 2025
- clicks from Google in September 2026
- 115
- clicks from Google in September 2026
- search impressions in September 2026
- 23,419
- search impressions in September 2026
Monthly clicks from Google search
Every bar is a month of real visits from Google search to village-tms.com.
Source: Google Search Console, village-tms.com, October 2025 to September 2026.
View the data
| Month | Clicks |
|---|---|
| Oct 2025 | 3 |
| Nov 2025 | 8 |
| Dec 2025 | 8 |
| Jan 2026 | 19 |
| Feb 2026 | 15 |
| Mar 2026 | 31 |
| Apr 2026 | 34 |
| May 2026 | 33 |
| Jun 2026 | 72 |
| Jul 2026 | 81 |
| Aug 2026 | 139 |
| Sep 2026 | 115 |
What local SEO includes
Local SEO covers your Google Business Profile, your listings on other maps and directories, your reviews, the location and service pages on your site, and the tracking that ties all of it to calls and enquiries. Our local SEO services include all six streams below, weighted towards whichever is furthest behind.
Google Business Profile management
Primary and secondary categories, services, photos, opening hours and weekly posts. We work with manager access, so you stay the owner of the profile.
Map packPostsPhotos
Bing and Apple Maps
The same details on Bing Places and Apple Business Connect. They get fewer searches than Google, but Apple Maps is the default map on every iPhone.
BingApple Maps
Reviews
A simple routine for asking recent customers for a review, and a reply to every review, good or bad. We never buy, write or filter reviews, because that breaks Google's rules and can get a profile restricted.
Reviews
Citations and listings
Your name, address and phone made identical across the directories that matter for your trade and area, with duplicate listings merged or removed.
CitationsNAP
Location and service pages
Pages that show you do the work where you say you do. How we build them is set out in the next section.
Content
Schema and tracking
LocalBusiness structured data on the site, plus call and form tracking, so each month shows enquiries and not just views. We build websites too, so site changes do not wait on another developer.
SchemaTracking
Location pages done properly
A location page done properly says something true and specific about serving that place, so we only build one where there is something real to say. Service pages come first, because most local searches name a service before a town.
SEO in Surrey
Local SEO for Surrey businesses, planned around the towns your customers search from.
Surrey
Local SEO packages and prices
Local SEO costs £840 a month for one or two locations, £1,200 for three to five and £1,500 for six to ten. Each of our local SEO packages covers the Google Business Profile, Bing and Apple Maps listings, conversion tracking, schema, posts and directory work for every location.
1 to 2 locations
£840 a month. Google Business Profile, Bing and Apple Maps listings, conversion tracking, schema, posts and directory work.
£840 a month
3 to 5 locations
£1,200 a month. The same work for each location, with listings kept consistent across all of them.
£1,200 a month
6 to 10 locations
£1,500 a month. The same work again, for multi-site businesses with up to ten locations.
£1,500 a month
Need content and links as well?
Full SEO plans, with keyword research, content and link building on top of the local work, start from £1,000 a month.
Full SEO
Search results you can check
The results we can publish come from our clients' own Google Search Console, shared with their permission. They measure clicks from Google search as a whole, not map pack positions, and we say so plainly.
- Gimel Health, a US psychiatry practice: monthly clicks from Google rose from 32 (October 2025) to 1,329 (September 2026). Clicks stayed flat from October 2025 to April 2026, then grew every month from May 2026
- Village TMS, a US clinic: monthly clicks from 3 to 115 and monthly impressions from 143 to more than 23,000 (October 2025 vs September 2026)
- YOUDH, a UK perfume retailer: monthly clicks doubled from 175 to 352 (October 2025 vs September 2026)
When local SEO is the wrong choice
Local SEO is the wrong choice when your customers are not local or you need results this month. We would rather tell you on the first call.
- You sell nationally or only online. National SEO fits better
- You need enquiries this month. Google Ads is faster, and we will say so
- You cannot ask customers for reviews. The map pack is very hard to win without them
- You want a virtual office address in a town you do not work from. That breaks Google's guidelines and risks suspension
FAQ
Frequently asked questions
The questions we get asked most before a project starts. Can't find what you're looking for?
Ask us directlyLocal SEO costs £840 a month for one or two locations, £1,200 for three to five and £1,500 for six to ten. That covers the Google Business Profile, Bing and Apple Maps listings, conversion tracking, schema, posts and directory work. Full SEO plans, with content and link building on top, start from £1,000 a month. SEO retainers have a three-month initial term, then run month to month with 30 days' notice.
Profile and listing fixes can move map pack positions within a few weeks. New and rewritten location pages usually take three to six months to settle. Reviews and local links build slowly and keep adding up over a year. Nobody can honestly promise a top map pack position by a date.
You need a real address to verify a Google Business Profile, but you do not have to show it. If you visit customers rather than having them visit you, you can set up as a service-area business: the address stays hidden and you list the areas you serve. Virtual offices usually break Google's guidelines and can get a profile suspended.
The map pack is the box of local businesses, usually three, shown with a map in Google results for searches with local intent, such as 'plumber near me' or 'dentist in Dartford'. Who appears depends on relevance, distance and prominence: your Business Profile, your reviews, how consistent your details are across the web and how close you are to the person searching.
Yes, within Google's rules. We set up a simple way to ask recent customers for a review, write replies to every review for you to approve, and flag reviews that break Google's policies for removal. We do not buy reviews, write them or filter who gets asked, because all three break Google's rules.
Yes. Our office is at 22 Saddler's Park, Eynsford, Dartford DA4 0HA, and we work with businesses across the UK and the US. For the South East, see our pages on SEO in Kent and SEO in Surrey.
Send your website and the areas you serve through the contact page. We reply within one working day, and the free written audit follows within two working days. If you also need the website rebuilt, see web design in Kent.
Related services
Related work
Real projects. Real results.
Three projects closest to local seo services. Each opens the full case study with timeline, scope and the tactics behind the result.
Healthcare
Village TMS (USA)
Village TMS is a mental health clinic specializing in advanced, non-invasive treatments for depression and other mood disorders. The clinic focuses on therapies such as Transcranial Magnetic Stimulation (TMS) and ketamine-based treatments, which are designed to help patients who have not responded well to traditional medications or therapy.
View case study
Healthcare
Gimel Health (USA)
Gimel Health is a personalized mental healthcare practice based in New Jersey that specializes in precision medication management and psychiatric care. The clinic integrates deep scientific expertise in neurobiology with compassionate, individualized treatment plans to support patients across a wide range of psychiatric conditions, including anxiety, depression, ADHD, bipolar disorder, eating disorders, and more.
View case study
Perfume
Youdh
A natural, alcohol-free oud fragrance brand. We built a premium ecommerce store and grew its organic visibility for competitive oud and perfume searches.
View case studyMore on local seo services
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In Their Words
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Unedited extracts from our Trustpilot reviews.
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