TECHNICAL SEO
Technical SEO Services for UK Sites That Should Be Ranking
Good content will not rank if search engines cannot crawl it, render it or work out which version of a page to keep. We audit UK sites for the technical problems that hold back everything built on top of them, hand you a written document with the work ordered by impact, and implement it if you want us to. Full audits from £300, and we will do a short one at no cost first.
- Crawl budget spent on the wrong pages
- JavaScript that hides content from crawlers
- Duplicate and near-duplicate versions
Why is good content still not ranking?
Technical problems are invisible from the front end. The site looks fine in a browser, the pages load, the content reads well. What you cannot see is that a third of the site is not being crawled, or that the version Google has indexed is not the version you think.
01
Crawl budget spent on the wrong pages
Parameter URLs, faceted navigation and redirect chains consume the crawl allowance your commercial pages needed. On larger UK ecommerce sites this is routinely the single biggest technical problem and almost never the one being discussed.
02
JavaScript that hides content from crawlers
Content rendered client-side may never be seen. Google renders JavaScript but queues it, and other crawlers including several AI systems do far less. If your main copy only exists after hydration, some of your audience simply cannot read it.
03
Duplicate and near-duplicate versions
Trailing slashes, http and https, www and non-www, uppercase paths, tracking parameters. Each variation can be treated as a separate page, splitting the signals that should be pointing at one.
What Does a Technical SEO Audit Cover?
A full crawl, a review of what Google has actually indexed against what you intended, and a rendering comparison so you can see what a crawler receives rather than what a browser shows. The output is a written document with each issue ranked by impact and effort, so it is a work queue rather than a list of complaints.
- Crawlability and indexation: robots directives, canonical logic, sitemap accuracy, orphaned pages
- Rendering: what a crawler receives with JavaScript disabled or deferred, compared against the browser view
- Core Web Vitals measured on real field data rather than a lab score alone
- Site architecture and internal linking, including how many clicks a commercial page sits from the homepage
- Structured data validity and coverage against the page types that can earn rich results
- International and duplicate handling: hreflang, protocol, host and parameter variants
What Happens After the Audit?
A document that a developer can act on without needing us to interpret it. Every finding carries the evidence, the affected URLs, the fix, and an honest estimate of what it is worth. We are equally clear about the findings that are technically true and commercially irrelevant, because audit documents padded with those waste everybody's time.
Free mini audit
Before you spend anything we will look at your site and tell you the three technical issues holding it back. It takes us about an hour and there is no obligation attached.
Full audit from £300
A complete written technical audit for a small to medium UK site. Larger sites, ecommerce catalogues and work requiring log file analysis are quoted individually.
Implementation priced separately
Either as a fixed piece of work or against a day rate, so you are never paying a retainer to cover work that has a natural end point.
Or hand it to your own team
The document is written to be actionable by any competent developer. Plenty of clients take the audit and implement it in-house, which is a perfectly good outcome.
- Findings ordered by impact against effort, so the first week of work is the highest-value week
- Affected URLs listed per issue rather than a summary count
- Fixes written for whoever is implementing them, whether that is your developer or ours
- A re-crawl after implementation to confirm the fix landed, because a change that did not deploy is the most common failure
Want to know exactly what's holding your site back?
No obligation. Real findings, delivered in writing within 48 hours.
Is Technical SEO What Your Site Actually Needs?
Not always, and we would rather say so before taking money. Technical SEO removes constraints. It does not create demand. If your pages are crawlable, indexed and fast, and you still are not ranking, the problem is usually content or authority and a technical audit will tell you very little you can use.
- Worth doing when traffic dropped after a migration, redesign or platform change
- Worth doing when Search Console reports large numbers of discovered or crawled pages that are not indexed
- Worth doing on large ecommerce catalogues, where crawl efficiency compounds
- Probably not the priority if the site is small, technically sound and simply has fewer pages than its competitors
FAQ
Frequently asked questions
The questions we get asked most before a project starts. Can't find what you're looking for?
Ask us directlyA full written technical audit for a small to medium UK site starts at £300. Larger sites, ecommerce catalogues and audits requiring log file analysis are quoted individually. We also run a short free audit for potential clients that covers the three biggest issues, so you can see the standard of the work before paying for it.
Yes. We will review your site and tell you the three technical issues holding it back at no cost and with no obligation. It takes about an hour of our time. The full audit is paid work because it takes days rather than an hour and produces a document you could hand to any developer.
Usually one to two weeks for a small to medium site, depending on size and how quickly we get access to Search Console and analytics. Larger sites with log file analysis take longer. We agree the timeline before starting.
Either. Implementation is priced separately from the audit so you are not paying a retainer for work with a natural end point. Some clients take the document to their own developers, which is a perfectly good outcome and one the document is written for.
It depends entirely on what was wrong. Fixing a directive that was blocking indexation can produce movement within days once Google recrawls. Improving Core Web Vitals or restructuring internal linking takes longer to feed through, typically two to three months. Anyone quoting a fixed timeline before seeing the site is guessing.
Mostly one-off, with periodic checks. The large structural problems get fixed once. What justifies ongoing work is change: a replatform, a redesign, a large content migration, or a site publishing at enough volume to drift. For a stable site, an annual re-crawl is usually sufficient.
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September 2026
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