PPC Services for US & UK Businesses

The right ad spend depends on your industry, target audience, business goals, and the competitiveness of your paid search market. Our PPC services team starts every new engagement with a free PPC audit that identifies where existing budget is being wasted and where increasing ad spend would deliver the strongest return. We then build a media plan that allocates your budget across the right paid search channels for your goals — whether that is Google Ads search campaigns, Shopping Ads, remarketing, or LinkedIn Ads for B2B lead generation.

PPC management covers the full range of paid advertising channels — Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads, and remarketing — managed as one connected strategy. A Google Ads specialist focuses specifically on Google’s platform, going deeper on Quality Scores, Performance Max campaigns, Shopping Ads, and Google-specific bidding strategies. Most businesses benefit from full PPC management, but businesses running complex Google Ads accounts with large budgets or eCommerce product feeds often need the specialist depth that a dedicated Google Ads team provides alongside broader campaign management.

Competitive PPC analysis uses Google Ads Auction Insights, paid keyword research, and Ad Copy Analysis to build a picture of what your competitors are doing in paid search — which keywords they are bidding on, what their ad copy says, where they are winning impression share, and what their landing pages look like. This competitor data feeds directly into improvements in your own campaigns — closing keyword gaps, improving ad copy, redirecting ad spend away from unwinnable auctions, and identifying target keywords where your own campaigns can win more cheaply. Competitive PPC analysis is available as a standalone service or as part of a full PPC management engagement.

Yes. Landing page optimization is included across all our PPC services because the conversion rate of your landing pages directly affects the cost-per-acquisition of every campaign we run. Sending paid traffic to a poorly structured page wastes ad spend regardless of how well the campaigns are managed. Our PPC services team reviews landing page structure, calls to action, form design, and page speed as part of every campaign setup, and recommends improvements that improve conversion rates and reduce cost-per-acquisition across your full paid search investment.

Yes, and they work best when managed by the same team. PPC services deliver immediate paid search visibility while your SEO strategy builds organic rankings over time. Data from PPC campaigns — including high-converting keywords, audience segments, and landing page performance — directly informs your SEO keyword strategy and content creation. For businesses in competitive markets, running PPC services and SEO simultaneously maximizes visibility across both paid and organic search results. Invisio Solutions manages both services, and many clients run them together as part of a connected digital marketing strategy.

We provide regular, transparent reporting on all key campaign performance metrics including ad spend, return on investment, qualified leads, conversion rates, Quality Scores, click-through rates, cost-per-acquisition, and return on ad spend. Reports are delivered by your dedicated account manager and pull data from Google Analytics, Google Ads, and any other paid platforms we manage. You get full visibility into how your PPC services investment is performing against your business goals, with clear explanations of what the data means and what the next optimization focus will be.

Yes. Our PPC agency near me service is specifically designed for local businesses, healthcare providers, law firms, and real estate businesses running location-specific paid search campaigns. Local PPC advertising requires a different approach to national campaigns — tighter geographic targeting, localised ad copy, service-area-specific landing pages, and search term structures built around how customers in your area actually search. We manage local PPC services alongside Google Business Profile optimization and local SEO for clients who want maximum visibility across both paid and organic local search results.

Traffic arrives the day campaigns go live, which is the main advantage of paid search over SEO. Reliable performance takes longer. The first two to four weeks are a learning period where the platform gathers conversion data and we identify which keywords, audiences and creatives actually convert rather than merely click. Expect meaningful optimization from week four onward and a stable cost per acquisition after six to eight weeks. Anyone promising a settled CPA in the first fortnight is guessing.

Traffic stops essentially immediately, which is the fundamental trade-off against SEO. Paid search rents attention; organic search builds an asset you keep. What does persist is everything you learned — which keywords convert, which messages work, which audiences are worth pursuing — and that intelligence is genuinely valuable for your SEO and content strategy. This is why we usually recommend running both, with paid funding the immediate pipeline while organic compounds underneath it.

Yes. Campaigns are built in your own Google Ads and Meta accounts, which you own and retain full access to. If we stop working together you keep the account, the campaign structure, the conversion history and the audience data. Some agencies run client campaigns inside their own MCC account and hand back nothing, which means leaving costs you every optimization you paid for. We think that is indefensible, and we would rather you stayed because the results are good.

Usually one of three things. Quality Score — Google charges more when your ad and landing page are less relevant to the search, so relevance work often lowers cost more than bidding does. Competition, where high-value commercial terms in law, finance and healthcare are simply expensive and the answer is to target further down the funnel. Or account structure, where broad match with weak negative keywords means you are paying for searches that were never going to convert. The audit tells us which one you have.