Carnegie

Website Development + Digital Marketing/SEO

OVERVIEW

Catering to students from grades 2-10, our program cultivates Critical thinking, Communication, and Confidence through dynamic games and thoughtful discussions. 

branding colours

Carnegie colors

Website Design

Carnegie Debate has approached Invisio Solutions to market its website to get more students to join debate classes across the USA. Our first step was to review their website, and unfortunately, their current website would never have a good conversion rate as it was a very simple landing page with next to no trust factor or design.

We offered Carnegie Debate to re-do their whole website and set up a shop page where customers can reserve seats or pay for the full semester, and once the design was approved, we quickly assembled a Word Press website for them and started running their ads.

 

Layout design

The Result

As you can see there is a clear improvement to the website design. As of September 4th 2023 we have started running Google ads and already had our first conversions from day 2 of ads running. Stay tuned for further updates.

Carnegie debate old Carnegie debate 2

Page Speed Score

As you can see we optimised the website to do Largest Contentful Paint to 1 second, but we were not able to hit A grade as we would have liked, purely because of the amount of media, files and the size of their home page. But this will not cause any issues for the visitors or the performance of our ads as the majority of the website loads in around 1 second.

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