In the world of digital marketing, it is crucial to keep up with key emerging technologies and tools. Artificial intelligence (AI), once merely a buzzword, has become a game-changer, revolutionizing how businesses approach marketing.
AI is changing marketing, and we are too. Currently, AI is widely used in digital marketing, mainly in five key stages: analysis, strategy, tactics, customer relations, and value proposition creation. A study highlighted that AI is predominantly used in the initial stages, focusing on understanding and predicting customer behavior, as well as in the tactical phase, where it aids in creating a marketing mix.
We are adapting to changes in the digital marketing industry. From automating mundane tasks to providing deep insights into customer behavior, AI tools are becoming more and more indispensable. Here are my top five tried and tested AI tools that can help you boost conversions with the right language, narrative, and placement, unlocking the key to eCommerce conversion success.
Chatbots are becoming widely adopted in different areas of customer service and customer relationship management, and we can expect the number of companies utilizing these AI-based solutions to increase in the future.
A global survey conducted in 2023 revealed that consumers find chatbots quite useful, with 44 % of participants valuing the assistance chatbots provide in locating product information prior to making a purchase. Additionally, 35 % of respondents expressed interest in utilizing the customer service support available through retailers’ or brands’ websites.
AI can analyse large datasets that traditional methods cannot manage. Additionally, AI can handle diverse data types and formats, including structured, unstructured, and semi-structured data from various platforms. By analyzing this data, AI generates recommendations that greatly aid in decision-making processes, enhancing the ability of organizations to make informed and strategic decisions based on comprehensive data insights.
Furthermore, predictive analytics tools leverage AI to analyze historical data and predict future customer behavior. This allows marketers to craft personalized marketing strategies that are more likely to convert. A report by MarketsandMarkets predicts that the predictive analytics market will grow to $28.1 billion by 2026, highlighting its increasing relevance.
73 % of marketers are now using generative AI tools. Among those Two-thirds report they use it for brainstorming sessions, first drafts and outlines, while 49% rely on AI to produce final content.
Specifically, 69 % of marketers use AI for image creation, 58% for text creation, 50% for audio/voice tasks, 37% for chatbots, and 36% for coding. The most commonly used tools include:
According to a survey by HubSpot, companies that blog receive 97% more links to their website, highlighting the importance of content in marketing. With the speed the AI can produce text it makes sense to use AI tools. Still, some caution is required, since more than half of people still prefer human-driven content.
AI-driven email marketing tools like Mailchimp enable us to send personalized emails to large audiences. These platforms analyze user behavior to segment audiences and tailor messages, boosting engagement and conversions. According to survey from 2023 carried out among email marketers from the United States, the United Kingdom, and other European countries, it was found that approximately 51 % of respondents believed that AI-supported email marketing was more effective than traditional email marketing approaches.
Ensuring the quality of our digital marketing content is crucial for maintaining professionalism and effectively engaging our audience. AI tools like TextRazor and Grammarly play a vital role in this process.
Grammarly provides robust grammar and spell-checking functionalities, along with style and tone suggestions, ensuring that our content is not only error-free but also polished and compelling.
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