Small Business Marketing Tools You Need in 2024

Being a small business doesn’t mean you have to only compete with other small businesses. With the help of the right marketing tools (specifically designed for small businesses), it can level the playing field for SMBs.

Great digital marketing tools have made it dare we say, easy to get ahead of your competitors without having a huge budget.

This is because having the right tools at your fingertips will take some of the workloads off your shoulders and enable you to focus on important and pressing matters.

via GIPHY The good news is you can create and control a successful online marketing strategy for your small business.

This is because there are excellent tools that cover every element of marketing that will help you achieve your goals.

While there are quite a few marketing strategies to get a hang of and perfect, from video marketing, choosing your CRM software, maintaining your finance in online accounting software, and so on, knowing what digital marketing tools to use is essential in helping us move along. To help you choose the most fitting tools for you, we’ve compiled a list of 45 online marketing tools for small businesses that are going to give you that competitive edge to get ahead.

• An In-Depth Comparison Table 📊
• CRM Tools For SMBs 😀
• Email Marketing Tools For SMBs 📧
• Marketing Automation Tools For SMBs 🚀
• Website Tools For SMBs 🔗
• Analytics Tools For SMBs 📈
• SMM Tools For SMBs 🗯
• Content Marketing Tools For SMBs 🎨
• Optimization Tools For SMBs 👀
• Rewards And Incentives Tools 💰
• Over To You 💁🏻‍♀️

Important disclosure: we’re proud affiliates of some tools mentioned in this guide. If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you (you pay nothing extra). For more information, read our affiliate disclosure.

An In-Depth Comparison Table 📊

CRM Tools For SMBs 😀

Here are our top picks for the best CRM software SMBs can use in 2022.

1. Keap
2. Streak CRM
3. EngageBay
4. Kommo
5. Pipedrive
6. NetHunt

A Quick Comparison Table: CRM Tools 🔍

1. Keap

Keap is a sales and marketing automation and CRM tool that is specifically built for entrepreneurs.  This tool guarantees fast, predictable, and repeatable business growth.

Keap offers various valuable integrations, including Gmail, JotForm, Zapier, WordPress, and Automate.io, to name a few.

When using Keap’s text marketing feature, entrepreneurs receive a free business phone number (local) to use. This includes auto-reply messages, two numbers on one phone, and separate snooze settings on mobile and desktop.

Key Features

• Sales and marketing automation: Use Keap to spend less manual time following up with leads.
• CRM: A great client management system for small businesses and entrepreneurs.
• Sales pipeline: Close more sales by knowing the status of every deal.
• Email marketing: Automated emails, A/B testing, and templates to improve all your email marketing efforts.
• Text Marketing: Improve your open rates with their text marketing feature.

Pricing

Pro	Max
$129 (per month; billed annually)	$199 (per month; billed annually)

2. Streak CRM

Streak is a CRM platform built into Gmail to essentially keep your pipeline moving.

This tool makes it simple and quick to set up customized processes for your team while having a comprehensive view of the desired data.

Their product consists of three main sections, namely, CRM, email tracking, and mail merge.

Key Features

• Sales: Easily manage your CRM sales pipeline in Gmail.
• Project management: Channel discussion into product development.
• Email tracking: Get notified when emails are viewed and mass email recipients if they viewed the email.
• Snippets: Create and use frequently written emails.
• Send later: Quickly schedule emails to be sent at a specific time.

Pricing

Free	Solo	Pro	Enterprise
$0 (per month; billed annually)	$15 (per month; billed annually)	$49 (per month; billed annually)	$129 (per month; billed annually)

3. EngageBay

Having an overall view of your customer journey is no easy task. From the first click to closing deals, you might have to go through dozens of daunting tasks – and the probability of failure increases with every step. This is because most businesses do not have the tools needed to get a holistic picture. Since marketing and sales are multifaceted and complex, manually trying to figure them out will only cause more trouble.

That’s precisely where EngageBay comes in.

EngageBay is an all-in-one marketing, sales, and service management and automation platform with free CRM. With their tailored plans, you can either purchase the all-in-one suite or a standalone product. EngageBay’s marketing platform has a robust and useful set of tools to create and automate campaigns. With powerful tools such as multi-channel marketing, sequences, automation, and design tools, you can get an overall view of your customer journey. The Marketing Bay has reports that provide in-depth and insightful metrics about your campaigns – metrics you can use to personalize content and connect deeper with your audience.

With just a few clicks, you can launch and automate email campaigns, SMS broadcasts, and push notifications.

With EngageBay’s sales platform, you can keep track of all your deals in a visual sales pipeline – you can pursue leads, engage with prospects, and quickly close deals. With the smart scoring feature, you can let your sales team prioritize leads by focusing on warm, fuzzy leads over cold ones. You can use EngageBay’s built-in calendar to schedule appointments and connect with third-party applications like Office365 and Google Calendar.

EngageBay’s game-changing team engagement features such as leaderboards and targets can improve your sales team’s efficiency – in a fun way.

For a business to succeed an efficient customer support system is vital. With just a few taps, you can track your customer support tickets, prioritize them, and assign them to agents.

EngageBay’s service platform provides a host of tools to save time and increase efficiency.

With canned responses, you can reply within seconds by automating a library of pre-answered responses to frequently asked questions. Support groups also let you segregate your help desk agents into various groups and redirect tickets accordingly.

EngageBay’s support platform even includes LiveChat software to help you interact with your customers in real-time.

The best part of EngageBay? It is affordable and straightforward to use. EngageBay is trusted by over 28,000 customers and has won numerous awards. If you are a small business or startup looking for a comprehensive platform for your marketing and sales needs, then EngageBay is the way to go.

Key Features

• Lead scoring: Find the best leads with automation.
• Project management: Easily plan and track all sales projects.
• CRM telephony: CRM telephony integration software to call customers from anywhere.
• Lead management: Quickly automate the entire sales lead-capturing process.

Pricing

Free	Basic	Growth	Pro
$0 (per month; billed annually)	$13.49 (per month; billed annually)	$44.99 (per month; billed annually)	$89.99 (per month; billed annually)

4. Kommo

Kommo is a holistic tool for all sales and marketing needs. Powered by integrated messaging tools and AI, this CRM system drives sales and establishes long-lasting relationships with potential clients.

Kommo automates the lead generation process, runs marketing ad campaigns, and streamlines the business workflow.

The tool can integrate with all popular messaging applications, such as WhatsApp, Telegram, Instagram, Facebook Messenger, etc., to respond promptly to your prospects’ queries.

With the digital pipeline offered by this tool, you can keep track of the progress of every lead, task status, targeted digital ads, and overall sales.

“You can get free marketing contacts every month with Kommo subscriptions. So, you can now market your products or services on a large scale with a minimum investment in the tool.” In short, the advanced technologies and features offered by Kommo at affordable prices make it one of the best marketing tools for small businesses and enterprises.

Key Features

• Integrated Messaging: Unified inboxes provide access to all messaging platforms through a single tool. So, you need not switch apps; you’ll get all messages of your leads from different channels right in one place.
• Digital Pipeline Management: This digital pipeline automates your organization’s sales and marketing processes, enabling you to keep track of all actions. Also, using it, you can assign tasks to your employees and monitor their progress.
• No-Code AI Chatbot: You can develop an AI chatbot without coding to offer an enhanced user experience to your customers.
• Automatic Lead Generation: With Kommo Lead Grabber, the tool captures future leads automatically.
• Mobile CRM: Your employees can stay connected to the system even when they are not on their PC. Kommo’s full-featured mobile app enables your team members to close deals anywhere at any time.
• Customizable Sales Analytics: The tool generates real-time, visual sales analytic reports delivering crucial insights for your business growth. Based on your custom targets, it automatically predicts your future sales and measures your marketing campaign performance.

Pricing

Basic	Advanced	Enterprise
$15 (per user per month)	$25 (per user per month)	$45 (per user per month)

5. Pipedrive

Pipedrive is a CRM designed specifically with digital marketers and salespeople in mind.

Users can get to work with this amazing tool through three easy steps, namely setting up your pipeline, tracking progress, and ultimately automating growth. By using AI technology to help you identify more opportunities, users can close more sales. Pipedrive offers over 300 integrations, including Zoom, Zapier, Salesforce, and Slack.

💡 Check out our list of the most useful Pipedrive integrations

Key Features

• Visual sales pipeline: Easily update deals while being able to view your entire sales pipeline.
• Customizable pipeline: Quickly customize your pipeline to match your sales cycle.
• Team collaboration: Share details and updates about all sales activities.
• Segment leads: Create more targeted lists to have a more personalized approach.
• Revenue forecasting: Forecast sales volume based on your current pipeline, while automatically updating when deals are updated.

Pricing

Essential	Advanced	Professional	Enterprise
$12.50 (per month; billed annually)	$24.90 (per month; billed annually)	$49.90 (per month; billed annually)	$74.90 (per month; billed annually)

6. NetHunt

NetHunt is a CRM sales automation tool designed for the everyday sales and marketing team.

NetHunt’s features ensure better productivity by getting rid of manual, routine tasks.

This tool offers very helpful integrations, including Google Workspace, Gmail, LinkedIn, Data Studio, and Facebook Messenger, to name a few.

Key Features

• Sales automation: Avoid wasting time on repetitive tasks and focus on more important ones.
• Leads: Find, manage, organize, and nurture all your leads.
• Pipelines: Get insight into which processes are and aren’t working.
• Reports: Truly understandable key metrics for your business.

Pricing

Basic	Business	Advanced	Early-stage startup
$24 (per month; billed annually)	$48 (per month; billed annually)	$96 (per month; billed annually)	Apply for their special startup plan

Email Marketing Tools For SMBs 📧

Here are our top 5 email marketing platforms for SMBs to help with email marketing campaigns and general email marketing efforts.

1. Sender
2. Omnisend
3. ActiveCampaign
4. SendPulse
5. Moosend
6. MailChimp

A Quick Comparison Table: Email Marketing Tools 🔍

Tool 🔧	Starting Price Per Month (Billed Annually)	Free Trial	Free Version	G2 Rating	Ease Of Use	Quality Of Support
Sender	$8.25	✅	✅	4.2	8.5	9.1
Omnisend	$16	❌	✅	4.6	9.2	9.0
ActiveCampaign	$29	✅	❌	4.6	8.5	8.9
SendPulse	$6.40	❌	✅	4.5	8.9	8.5
Moosend	$7	✅	❌	4.7	9.2	9.3
Mailchimp	$9.99	❌	✅	4.3	8.7	8.0

1. Sender

Sender is a tool that helps you create well-designed branded emails.

Furthermore, Sender can help you grow your audience to a healthy, active subscriber list with its various features.

One of the best parts of this tool is that you can easily edit newsletter content without any prior HTML knowledge.

Key Features

• Smart automations: Easily reach your customers at the right time with great content.
• Dedicated to your success: A dedicated support team at your disposal.
• Templates that look great: Choose a template from their library or easily build your own (no coding required).
• It’s personal, not just business: You can personalize your messages to increase engagement and revenue.
• Send. Analyze. Improve: Use advanced analytics software to discover what works the best for your business.

Pricing

Free	Standard	Pro	Enterprise
$0 (per month; billed annually)	$8.25 (per month; billed annually)	$29.25 (per month; billed annually)	Custom price

2. Omnisend

Omnisend is an SMS and Email tool that aims to help your business grow.

All of Omnisend’s templates are built-in and customizable in order to deliver a more personalized, consistent result.

This business marketing tool helps team members save time with pre-built automations that pledge to drive revenue around the clock. Omnisend integrates with hundreds of useful eCommerce tools, including Shopify, WooCommerce, Wix, and Smile.io, to name a few.

Key Features

• Marketing automation: Easily automate email and SMS marketing for eCommerce.
• Email marketing campaigns: Create professional, personalized emails by using Omnisend’s email templates and other email marketing features.
• Web push notifications: Instant shopper targeting through personalized push notifications.
• Reports: Better identify which marketing strategies are actually working for your customers.
• Segmentation: Segment your audience according to their shopping behavior while improving conversion rates.

Pricing

Free	Standard	Pro
$0 (per month; billed annually)	$16 (per month; billed annually)	$59 (per month; billed annually)

3. ActiveCampaign

ActiveCampaign is an easy-to-use email marketing platform designed to drive growth with customer experience automation. This tool offers diverse products based on different needs (B2B, B2C, and eCommerce). With more than 870 integrations, you’ll most likely find all the online marketing tools you need for your business.

Some of the most popular integrations include Shopify, WordPress, and Zapier.

👉 Create an ActiveCampaign Salesforce integration

Key Features

• Machine learning: Machine learning helps you use your email, phone calls, and sales data to make better decisions.
• Inbox extensions: Deliver great customer experiences with email extensions for Chrome and Outlook.
• Mobile app: Available for iOS and Android.
• Custom objects: Grow your business with actionable data.
• Tools and templates: Search for different types of automation to automate anything.

Pricing

Lite	Plus	Professional	Enterprise
$29 (per month; billed annually)	$49 (per month; billed annually)	$149 (per month; billed annually)	Customizable

4. SendPulse

SendPulse is constantly evolving, improving the functionality of existing marketing channels and adding new ways to keep in touch with your customers. At present, with SendPulse users can automate sending marketing emails, SMS, and web push notifications as well as create chatbots for popular messengers like Facebook Messenger, WhatsApp, or Telegram. In addition to that, SendPulse also offers an email verifier, a landing page builder, and a free CRM for marketing and sales.

Almost any service within SendPulse’s functionality can be used for free with certain limitations.

The popularity of the platform can be explained by the combination of an intuitive user dashboard that doesn’t require any technical skills, a variety of channels to reach customers, and a smart pricing policy where users can opt for solutions to match their budget and business size. It’s also worth noting that the service is available in six languages which certainly adds a touch of diversity and sets the platform apart from its competitors.

Key Features

• Email campaigns: A/B testing, segmentation, resend to unopened, integration, and mobile app features are available.
• CRM: Their free CRM automates your sales and customer communication.
• Landing pages: Create a link page for your social media bio, a landing page, or an online store.
• Chatbots: Easily set up chatbots for your business for auto-replies and create sales funnels for your social channels (Instagram, Whatsapp, Facebook, and Telegram).

Pricing

Free	Standard	Pro	Enterprise
$0 (per month; billed annually)	$6.40 (per month; billed annually)	$7.68 (per month; billed annually)	$10.75 (per month; billed annually)

5. Moosend

Moosend is a tool used to grow your business through email marketing efforts. Moosend caters to businesses big and small, so, no matter what type of business you are, you can easily get all the perks from your email marketing efforts, without the coding.

You can use Moosend to integrate with any eCommerce platform, CRM, or website without any prior HTML knowledge.

Key Features

• Email marketing: An easy-to-use drag and drop editor to create professional-looking newsletters.
• Automate: Be more productive with automated workflows.
• Personalization: Essential personalization, product recommendation, and hyper-personalization.
• Tracking: Fine-tune your digital marketing strategy based on your customer’s journey.
• Lead generation: Easily gather prospect data and build your customer base.

Pricing

Pro	Enterprise
$7 (per month; billed annually)	Custom plan

6. Mailchimp

Trusted by 13 million small businesses, Mailchimp is an award-winning marketing solution that enables you to manage and talk to your clients, customers, and other interesting parties effectively. Mailchimp’s approach to marketing focuses on “health contact management practices, beautifully designed campaigns, and powerful data analysis.” With Mailchimp, you can get personalized recommendations that help your business figure out its next move.

With over 250 app integrations, you can also connect all your tools to MailChimp and unlock even more features.

One of the most popular integrations is the integration with Salesforce. It was voted in 2020 as TrustRadius’ top-rated for both email marketing and all-in-one marketing software categories, ranked top six best business tools in the email marketing software category in 2019, and was ranked eighth in best software 2020.

Key Features

• Audience management: Marketing CRM, signup forms, segmentation, behavioral targeting, and predicted demographics.
• Creative tools: content studio, creative assistant, dynamic content, and subject line helper.
• Marketing automation: Customer journeys and powerful integrations, including Shopify, WordPress, and LinkedIn.
• Insights and analytics: Reports, smart recommendations, A/B testing, surveys, and content optimization.

Pricing

Free	Essentials	Standard	Premium
$0 (per month; billed annually)	$9.99 (per month; billed annually)	$14.99 (per month; billed annually)	$299 (per month; billed annually)

Marketing Automation Tools For SMBs 🚀

Below we’ve listed some of our top picks for marketing automation tools for SMBs.

1. HubSpot
2. Zoho
3. Sendinblue
4. Outfunnel
5. Tidio

A Quick Comparison Table: Marketing Automation Tools 🔍

Tool 🔧	Starting Price Per Month (Billed Annually)	Free Trial	Free Version	G2 Rating	Ease Of Use	Quality Of Support
HubSpot	$45	❌	✅	4.4	8.6	8.8
Zoho	$49	✅	✅	4	8.1	7.4
Sendinblue	$25	❌	✅	4.5	9.1	8.8
Outfunnel	$6	✅	❌	4.3	N/A	N/A
Tidio	$40.83 (3 operators)	✅	✅	4.7	9.4	9.5

1. HubSpot

HubSpot offers businesses a cloud-based software platform that assists with marketing, lead capturing and management, sales, customer service, and CRM software—providing you with everything you’ll need to grow your business and increase conversion rates. HubSpot also provides a range of free tools that can help small businesses with SEO optimization, social media marketing, and marketing automation.

Additionally, you can get free analytic reports, track emails, use live chat, and create lead capture forms.

Their premium plan also offers a help desk and customer ticketing program, and you can funnel everything through their free CRM so you can gain a complete understanding of your customers.

HubSpot is incredibly popular, and for the right reasons. This is a must-have tool for any business that wants to get ahead and stay ahead.

The service was originally dedicated solely to email campaigns. The growing popularity among its users has turned the platform into a multi-channel marketing automation beast.

Key Features

• Meeting scheduler: Eliminate the back and forth emailing to schedule meetings with HubSpot’s free meeting scheduler.
• Social media tools: Publish your social media posts from the same page as you build campaigns.
• Sales email automation: Easily automate lead rotation and task creation; have your prospects get nurtured automatically.
• Marketing analytics: Make data-driven decisions for your marketing campaigns based on HubSpot’s marketing analytics and dashboard software.

Pricing

Starter	Professional	Enterprise
$45 (per month; billed annually)	$800 (per month; billed annually)	$3,200 (per month; billed annually)

2. Zoho

Zoho is one of those tools that is truly an all-in-one marketing software solution with the variety of products offered. This ranges from sales to legal tools.

All of their products and features are extremely helpful and their pricing differs depending on the product.

Zoho offers a variety of integrations, including Canva, Facebook and LinkedIn lead ads, and Zoho CRM, to name a few. For the purpose of this tool, we’ll be discussing the features of Zoho’s marketing product.

Key Features

• Social: Easily manage your brand on social media by scheduling unlimited posts while analyzing your social media performance.
• Sites: By using customizable temples, you can create a variety of websites.
• Campaigns: Trigger automated workflows and connect with new customers using Zoho’s email marketing software.
• Landing page: Optimize and design landing pages.
• Survey: Reach your audience on every device while viewing results in real-time.

Pricing

Free	Basic	Standard	Professional
$0 (per month; billed annually)	$49 (per month; billed annually)	$99 (per month; billed annually)	$249 (per month; billed annually)

3. Sendinblue

If you’re looking to grow your small business, Sendinblue might just be the perfect tool. Sendinblue is an all-in-one marketing software solution specifically designed to help small businesses grow and compete with big brands.

Furthermore, Sendinblue aims to help you build stronger relationships with your customers by offering usage of the right marketing channel.

Their product consists of three main sections, namely, communication, personalization, and conversion.

Key Features

• Email marketing: Easily prompt your brand and grow your business with beautiful emails.
• SMS marketing: Use targeted SMS messages to connect with your audience.
• CRM: Track all customer interactions in your CRM.
• Marketing automation: Quickly automate your marketing and sales processes.

Pricing

Free	Lite	Premium	Enterprise
$0 (per month; billed annually)	$25 (per month; billed annually)	$65 (per month; billed annually)	Custom plan

4. Outfunnel

Outfunnel offers two-way sales and marketing integrations to keep your data in sync. You can pick and choose your favorite tools and easily set up deep data connections between them with Outfunnel.

So why use Outfunnel? Do small businesses really need another marketing automation tool?

The answer is no – what businesses need is a tool that helps unite the efforts of sales and marketing, so they can drive revenue together. So Outfunnel stepped in to fill the gap and created one platform that would deeply connect all your sales and marketing software. It currently works with Pipedrive, Copper, and HubSpot CRM. You can use it to set up seamless integrations such as Mailchimp and HubSpot, Copper and ActiveCampaign, and more. These integrations allow you to easily target your CRM contacts with marketing campaigns and record engagement data from these tools (such as clicks, opens, etc) in the CRM. Additionally, you can use Outfunnel’s Web tracking and Lead scoring functionalities to surface hot, sales-ready leads.

It also provides a simple email tool that automates campaigns and follow-ups.

You can use Outfunnel’s own simple email campaigns tool to send out email sequences based on data changes in the CRM. Essentially, Outfunnel is the golden thread that unifies all your CRM and marketing tools, forms deep connections, and maximizes the usefulness of data from all of them. It’s also got a clean interface that’s ultra user-friendly, so it really wins on the user experience front, too!

Key Features

• App connector: Easily connect your CRM and marketing tools to help drive more revenue.
• Email marketing: Send marketing emails to your CRM contacts.
• Visitor tracking: Web tracking for sales and marketing to give you real-time data about your contacts.
• Lead scoring: Automatically calculate behavior-based lead scores while recording these on contact profiles in your CRM.

Pricing

Lite	Starter	Growth	Enterprise
$6 (per month; billed annually)	$19 (per month; billed annually)	$49 (per month; billed annually)	Custom pricing

5. Tidio

Tidio is a versatile communication and marketing tool allowing one to deliver a top-notch customer experience. Adding Tidio to a website can be done in 5 minutes, and no coding is required. At the same time, the live chat is easily customizable so that the widget can blend with the look of any website.

All interactions are located in one panel, and there is also a mobile application available to simplify the processes.

Key Features

• Integrations: With the most popular selling platforms like Shopify, WordPress, Wix, Woocommerce, and more
• Easy use with CRMs, email marketing platforms, and social media.
• Live typing to preview what visitors are typing in real-time
• Compatibility: IOS + Android applications
• Viewed pages feature to explore what a visitor has already viewed on the website to tailor the responses better
• Visitor lists to see who is viewing a website in real-time
• No-coding design and customization

Pricing

Free	Chatbots	Enterprise
$0 (per month; billed annually)	$40.83 (per month; billed annually)	$15.83 (per month; billed annually)

Website Tools For SMBs 🔗

Herewith are our top 6 website tools for SMBs.

1. Pixpa
2. Proof
3. Wix
4. Site123
5. Strikingly
6. Taplink

A Quick Comparison Table: Website Tools 🔍

Tool 🔧	Starting Price Per Month (Billed Annually)	Free Trial	Free Version	G2 Rating	Ease Of Use	Quality Of Support
Pixpa	$2.50	✅	❌	4.6	8.6	9.0
Proof	$66	✅	❌	4.4	8.4	8.6
Wix	$4.50	❌	❌	4.2	8.9	7.9
Site123	$7.80	❌	✅	4.4	N/A	N/A
Strikingly	$8	✅	❌	4.1	9.2	8.0
Taplink	$3	✅	✅	4.6	N/A	N/A

1. Pixpa

Being part of a small business sometimes requires that you need all-in-one tools to save time and money, which is exactly what Pixpa can do for you. This tool can help you create stunning websites with a built-in store, an integrated blog, client galleries, sharing ideas, and so much more. Pixpa tailors for small businesses but has features that you’d expect to be used by established businesses. For example, you can connect your domain name with your Pixpa website, and their themes are made to work on the newest browsers and mobile devices.

Not only is Pixpa user-friendly, but this tool will create websites that automatically adapt your content to the device to provide the best user experience.

Another cool feature Pixpa provides is that your website’s sitemap is automatically developed and made available to search engines to ensure the correct indexing of your website. Having access to these features means you will have nearly everything you need to grow your small business, especially if you’re a creative professional.

Key Features

• Website: Create professional-looking websites without knowing how to code.
• Online store: Create an inline store to sell all your work quickly.
• Blog: Pixpa offers a built-in blog platform so that users can create their blogs within minutes.
• Templates: Website templates for SMBs, photographers, and creators.

Pricing

Basic	Creator	Professional	Advanced
$2.50 (per month; billed annually)	$5 (per month; billed annually)	$7.50 (per month; billed annually)	$12.50 (per month; billed annually)

2. Proof

You can personalize your website for your visitors using Proof experiences, providing your visitors with a unique, tailor-made experience, which can help drive your business by increasing your conversion rates.

One of the best feature of Proof is the fact that there’s no need for coding, no matter what platform you’re using for building your website.

It does it by displaying your social proof in the most effective ways possible to each visitor. It also enables you to look at your audience’s demographics via their visitor ID information. It’s easy to download and install, all you do is copy and paste the pixel, and it’ll integrate with your website’s CRM. With lots of templates, flexible API, and a no-code visual editor, it’s an easy tool to use and get a hang of.

Key Features

• Live visitor count: The number of people currently viewing your page or website.
• Recent activity: Show a live feed of people who have recently taken action on your website.
• A/B testing: Get real data about the impact on conversion.
• Custom settings: Change the timing and position for each campaign.

Pricing

Pro Annual

$66 (per month; billed annually)

3. Wix

Wix is one of the best no-code website builders.

Popular for its easy-to-navigate interface, Wix helps users create their online presence in the following simple steps:

1. Customize your site
2. Add advanced features
3. Edit your mobile view
4. Optimize your site for search engines

Key Features

• Professionally designed website templates: Choose between over 500 professionally designed website templates that are completely customizable.
• Design freedom: If you’d rather start from scratch than use their templates, you can do so.
• SEO tools: Improve your ranking in the SERP with Wix’s full range of SEO features.
• Custom domains: Get a custom domain that matches your brand.
• Logo maker: Design your logo to better build your brand online.

Pricing

Connect domain	Combo	Unlimited	VIP
$4.50 (per month)	$8.50 (per month)	$12.50 (per month)	$24.50 (per month)

4. Site123

Site123 is one of the easiest free website builder tools out there. This tool truly offers a variety of features to match the needs of almost every business.

Site123’s editor is more efficient than the usual drag-and-drop website builders.

Key Features

• Templates: Use their customizable website or blog templates to create professional-looking sites.
• Website: The following are just some of the many features provided for website building: SEO, responsive web design, blogging, email accounts, 24/7 website support, schedule booking, and logo tools, to name a few.
• Store: Easily manage an online store, design your store, and handle store inventory.
• Blog: Schedule blog posts, reply to comments, and auto-confirm comments.

Pricing

Free	Premium
$0 (per month)	$7.80 (per month)

5. Strikingly

Strikingly helps businesses all around the world build their brand, without any coding or designing skills, by creating a website in minutes. This is one of the easiest website editors as you can click on anything to edit and publish instantly.

Key Features

• Domain name: Create a new domain name or use one that you already own.
• Simple store: Sell products on your store with full eCommerce functionality.
• Analytics: All sites created come with built-in analytics to see who has been visiting your website.
• Sign-up and contact forms: If you’d like to receive feedback, you can simply add a sign-up or contact form.

Pricing

Limited	Pro	VIP
$8 (per month; billed annually)	$16 (per month; billed annually)	$49 (per month; billed annually)

6. Taplink

Taplink’s user-friendly interface allows people without any coding or designing experience to build a powerful high-converting landing page using only a smartphone. When building your landing page you can use and customize Taplink’s templates or you can start from scratch and create something absolutely unique. If your goal is to run a business using social media platforms, Taplink is your best choice. And the best thing is that you can start using Taplink and create your landing page for free.

With Taplink’s free plan you can create your landing page in minutes and start selling right away.

Key Features

• Mobile-friendly: Taplink’s drag-and-drop functionality allows you to build your website using a smartphone.
• Pre-built designs and professional templates: Taplink provides a library that includes more than 300 designs and 60+ customizable templates developed for specific businesses.
• Sell around the world: 50+ payment providers implemented in Taplink allow you to sell to customers around the world. Taplink also doesn’t charge transaction fees.
• Business add-ons: Taplink makes it easy to run an online business. Google Analytics, interactive maps, email marketing, and other tools will allow you to create your high-converting landing page.

Pricing

Free	Pro	Business
$0 (per month)	$3 (per month)	$6 (per month)

Analytics Tools For SMBs 📈

And we’ve finally arrived at one of our favorite parts, analytics tools for SMBs.

1. SiteGuru
2. BuzzSumo
3. Oribi
4. Hotjar
5. Google Analytics
6. Sitechecker

A Quick Comparison Table: Analytics Tools 🔍

Tool 🔧	Starting Price Per Month (Billed Annually)	Free Trial	Free Version	G2 Rating	Ease Of Use	Quality Of Support
SiteGuru	$23.20	✅	❌	4.7	9.7	9.4
BuzzSumo	$99 (5 users)	✅	✅	4.5	9.0	8.7
Oribi	$540	❌	❌	4	9.3	8.9
Hotjar	$31	✅	✅	4.4	9.0	8.6
Google Analytics	N/A	❌	✅	4.5	7.8	7.5
Sitechecker	$23	✅	❌	4.4	9.4	8.9

1. SiteGuru

SiteGuru is an SEO tool designed to help users get more traffic through weekly website audits. Accordingly, you don’t have to be an SEO expert to use this tool, as SiteGuru provides you with a prioritized SEO to-do list.

Users can improve page speed and meta descriptions with this easy-to-understand list while avoiding internal redirects.

This is the perfect tool for agencies as it is easy to collaborate with your clients.

Key Features

• Website crawler: Effortlessly get the complete picture of your website with automated site crawls, with a new SEO report delivered straight to your inbox weekly.
• SEO to-do list: This is one of the most helpful features for marketers without expert SEO knowledge. Actionable tips are given to improve the most pressing SEO issues on your site and to improve your visibility.
• Work together: Easily collaborate by inviting your colleagues, copywriters, and developers to your SiteGuru account. There is no limit to the number of people you can invite.
• Keep track of changes: SiteGuru keeps track of changes made weekly by checking historic meta descriptions, page titles, and canonicals. Accordingly, users will have a better understanding of the overall health of their website.

If you’re still unsure if SiteGuru is the right tool for you, try their 14-day free trial to better make a decision (no credit card required).

Pricing

Starter	Medium	Agency
$23.20 (per month; billed annually)	$39.20 (per month; billed annually)	$119.20 (per month; billed annually)

2. BuzzSumo

Knowing what content resonates with your target audience will save your business both time and money, and BuzzSumo helps you do it.

Its tool enables you to identify the most popular trending topics in your marketplace, and which ones are connecting with your target audience, allowing you to gain a deep understanding of how your competitors are operating with a competitive analysis. By having this information, your business can focus its content marketing solely on what’s working, improving your chances of reaching and converting your target audience.

Doing so will organically improve your marketing strategies in both short and long term.

BuzzSumo can also connect your business with the right influencers, as it provides a database of the best-performing ones for each marketplace. This allows you to quickly engage with the right people instead of having to search manually for someone who might not turn out to be the right fit.

Key Features

• Content discovery: Browse forums, trends, and topics to spark content ideas.
• Content research: Gather meaningful insights by scanning articles and social posts.
• Find Influencers: Discover truly influential leaders with engaged audiences.
• Monitoring: Closely monitor brand mentions, competitors, and industry updates.
• Chrome extension: Easily research content as you go with BuzzSumo’s chrome extension.

Pricing

Free	Pro	Plus	Large
$0 (per month; billed annually)	$99 (per month; billed annually)	$179 (per month; billed annually)	$299 (per month; billed annually)

3. Oribi

Oribi is your go-to all-in-one marketing analytics tool if you’re a small business. Oribi’s overall goal is to empower businesses to make data-driven decisions supported by their powerful features.

Overall, the web analytics of this tool is easy to understand and analyze. Accordingly, their data is easy to analyze even to complete newbies.

Key Features

• Insights and trends: Get actionable insights to drive results and easily understand trends.
• Tracking features: Code-free tracking to monitor key conversions and interactions.
• Funnels and correlations: Get data regarding which events drive the most conversions and where you are losing prospects.
• Visitor journeys: Get insight into customer journeys of specific segments.
• Marketing attribution: Evaluate all your activities and define the right acquisition strategy for your goals.

Pricing

eCommerce shop	Marketing agency	Business website
$540 (per month; billed annually)	$600 (per month; billed annually)	$630 (per month; billed annually)

4. Hotjar

Hotjar could be the perfect tool for your business if your goal is to understand user behavior on your site. Essentially, Hotjar is an amazing tool for communicating user needs.

Users can easily connect Hotjar with thousands of apps to automate their work. Some of these tools include Slack, HubSpot, and Zapier.

All in all, Hotjar is one of the online marketing tools you have to have to improve your overall SEO strategy.

Key Features

• Heatmaps: Heatmaps are a way to visualize user behavior. This is a great feature for any marketing team to discover what attracts attention, and on the other side, learn what elements get ignored.
• See what your users see: Easily map the full customer journey, compare user cohorts, and spot pain points.
• Surveys: Get valuable feedback from your users through links or popups.
• Survey templates: Quickly get customer feedback by using templates.

Pricing

Basic	Plus	Business	Scale
$0 (per month; billed annually)	$31 (per month; billed annually)	$79 (per month; billed annually)	Custom pricing

5. Google Analytics

Google Analytics provides you with instant insights regarding your website and its visitors. Like traffic numbers, if it’s organic, PPC, or via referral websites, how long visitors stay, which pages are most popular and where they bounce, and numerous other essential analytical data points.

This data allows you to get a clear view of everything that’s going with your website, proving to be a very valuable tool to master.

The consumer data enables you to fine-tune your business marketing strategies by interpreting their interests, allowing you to optimize accordingly to ensure better results. Google Analytics also integrates seamlessly with Google’s other array of free products, and odds are, you’re already using them.

Key Features

• Reporting: Easily generate different types of reports and visualize the data from these reports in a clear, concise manner.
• Funnel analysis: Stay updated on the progress of your marketing campaigns.
• Tag management: Add a tracking code to your website or app.
• Integrations: Manage marketing analytics, ROI, and ROAS with the integrations offered by Google Analytics. Some of these include Google ads, Google forms, Google trends, Google alerts, and Google AdWords.

Pricing

Free	360
$0 (per month)	N/A

6. Sitechecker

Sitechecker Pro is one of the most powerful online SEO checkers on the market today. It’s easy to use and will give you detailed information regarding how search engines see your website or blog posts. You get access to over 100 different metrics including:

• Page Speed Score
• Mobile Friendliness
• Onpage Optimization
• Backlink Analysis
• Keyword Research
• Competitor Analysis
• Content Audit

You can see what keywords are bringing traffic to your site, where they’re coming from, and if there are any issues with them.

This allows you to make informed decisions when optimizing content and creating backlinks.

If you want more than just basic keyword research, Sitechecker Pro gives you full control over each metric, so you can dig deeper into things such as link-building strategies, competitor analysis, and much more. Website owners love this product because it saves time and money while providing valuable insights into areas that would otherwise go unnoticed. Website owners who have used Sitechecker Pro say that it saved them hours of work and allowed them to focus on higher-value activities instead of spending countless hours trying to figure out why their rankings were dropping.

Key Features

• Site audit: Website crawler to perform technical SEO audits.
• Website monitoring: Determine if there are problems with your website early on to decrease the risk of losing Google traffic.
• Rank tracker: Easily track relevant keywords, visibility rate, and indexation progress.
• Backlink tracker: Users can use Sitechecker as a backlink tool to build a comprehensive backlink profile.

Pricing

Basic	Startup	Growing	Enterprise
$24 (per month; billed annually)	$39 (per month; billed annually)	$79 (per month; billed annually)	$499 (per month; billed annually)

SMM Tools For SMBs 🗯

Here are our top Social Media Marketing Tools (SMM) for SMBs.

1. NapoleonCat
2. SEMrush
3. Socialbee
4. Social Champ
5. Hootsuite

A Quick Comparison Table: SMM Tools 🔍

Tool 🔧	Starting Price Per Month (Billed Annually)	Free Trial	Free Version	G2 Rating	Ease Of Use	Quality Of Support
NapoleonCat	$23.25 (one user)	✅	❌	4.8	9.2	9.8
PromoRepublic	$49 (one user)	✅	❌	4.5	9.2	9.1
SocialBee	$5.83 (one user)	✅	❌	4.8	9.3	9.7
Social Champ	$26 (two users)	✅	✅	4.4	8.7	8.9
Hootsuite	$49 (one user)	✅	❌	4.1	8.4	7.9

1. NapoleonCat

Those who run small businesses know that handling most of the whole operation by themselves or with just a small team is not a piece of cake.

Luckily, there are ways to optimize some parts of the business by using smart tools.

NapoleonCat is one of such tools, and it’s an absolute gem when it comes to boosting small business social media marketing capabilities.

For instance, its Social Inbox feature allows answering all messages and comments across multiple social media platforms and accounts.

What’s more, you can use its Auto-moderation capability to automate the process of responding to repetitive inquiries or filter out spammers and haters! NapoleonCat also includes easy-to-use social media analytics and reporting tools, and more for an affordable price.

Key Features

• Social inbox: Helps users manage social customer service.
• Automation: Scale sales and improve workflows to save time and improve the quality of your customer service.
• Publishing: Use their all-in-one calendar to publish content across various social media channels and profiles.
• Analytics: Look for growth opportunities by tracking your competitors and performance, and easily spot and remove strategies that don’t work.
• Reporting: Quickly create social media reports to improve performance and better report back to clients.

Pricing

Standard	Pro	Custom
$23.25 (per month; billed annually)	$48 (per month; billed annually)	Custom pricing

2. PromoRepublic

PromoRepublic is a tool used to manage social media platforms, and improve online findability and reputation while maintaining brand integrity. This tool is a solution built to suit the needs of a variety of different types of businesses, including marketing agencies, small businesses, and multi-location businesses.

The networks available on PromoRepublic are Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Key Features

• Social media calendar: View all upcoming social media posts from one place to see notes, drafts, scheduled, and waiting for approval.
• Content organizer: Easily design and store edible social media content to fit your specific brand’s identity.
• Work coordinator: PromoRepublic has an efficient workflow setup for different types of businesses.
• Reporting provider: Adjust your social media strategy according to your social media performance data.

Pricing

Small business	Agency	Multi-location
$49 (per month; billed annually)	$79 (per month; billed annually)	Custom pricing

3. SocialBee

When it comes to efficient Social Media Management tools, SocialBee is one of the best tools for a small business that wants to have a stronger online presence and generate more leads with less effort. SocialBee helps you create, categorize and post content on 7 different platforms such as Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, or Google My Business, all at once. Besides, it’s possible for users to recycle evergreen content, therefore ensuring consistent posting with increased efficiency.

SocialBee doesn’t just analyze your performance for every Social Media account, it also has customization for each profile.

SocialBee’s is also affordable, with pricing starting from $19 with the first 14-trial days being free.

Key Features

• Upcoming posts can be previewed in real-time
• Posting schedule for all your profiles
• Content categories for a solid mix of content
• SocialBee’s editor comes with a Canva Integration
• The posts for each platform can be customized
• Use the URL shorteners to track your links

Pricing

Bootstrap	Accelerate	Pro
$15.80 (per month; billed annually)	$32.50 (per month; billed annually)	$65.80 (per month; billed annually)

4. Social Champ

There is always room to make life easier, either with your daily tasks or your social handles. Without any doubt, Social Champ is an exceptional tool for small businesses to reach more customers. It is challenging to manage your social media presence, posting on all social channels in different tabs, monitoring the engagements, and keeping the engagement flow. But what if one tool is doing all this for you while keeping it pocket-friendly?

You don’t need to maximize your efforts or time when you have the right tool in your hands.

Social Champ is all here to share your struggles. A loyal friend of a small business. Digital marketing is the most effective and cost-efficient way to promote your small business to your target audience. Social Champ supports small business owners and entrepreneurs to schedule posts, promote your business on different social media platforms, and see how your small business grows with Social Champ.

Key Features

• Free social media scheduler: Create, edit, design, and schedule content with Social Champ’s free social media automation tool.
• Social media calendar: Easily edit, delete, or schedule all future social media posts from one dashboard.
• Sentiment analysis: Analyze the tone of social media content.
• Bulk upload: Save time by uploading social media posts in bulk.
• Monitoring analytics: Get weekly and monthly graphs showing the actions taken on your social media accounts.

Pricing

Free	Champion	Business	Agency
$0 (per month; billed annually)	$26 (per month; billed annually)	$89 (per month; billed annually)	Custom pricing

5. Hootsuite

Today, every small business needs some level of social media presence, and if you can control your social media platforms from one central platform, you can maximize your efforts, whatever your level.

Hootsuite’s centralized analytics show you which of your marketing campaigns are working so you can adjust where required.

It also allows you to schedule content releases months in advance, and you can respond in real-time to mentions posted on all your social media platforms via its dashboard. You can also identify key hashtags and influencers for your business, simplifying your social media management and extending its reach. Hashtags are an incredibly important part of your social media and with this tool, Hootsuite lets you choose the best ones for your business, making the selection easy. Their wide range of networks and integrations include the following: TikTok, Instagram, Facebook, YouTube, LinkedIn, Live Chat, Twitter, Pinterest, and Whatsapp Business API.

Key Features

• Publish: Easily create and schedule content that connects with your audience from a single dashboard.
• Engage: Get the communication between teams right by efficiently managing all incoming messages and assigning them to the right team member.
• Monitor: Track the performance of all your posts and brand mentions while monitoring competitor activities.
• Advertise: Advertise seamlessly across various channels from one dashboard.
• Analyze: Get reports across all social media accounts to illustrate the impact on your brand.

There are other additional, advanced features available that aren’t listed.

Pricing

Professional	Team
$49 (per month; billed annually)	$129 (per month; billed annually)

Content Marketing Tools For SMBs 🎨

Here are our top 5 tools to help create the perfect content marketing strategy.

1. Canva
2. Animaker
3. Penji
4. Tailor Brands Logo Maker
5. Narrato

A Quick Comparison Table: Content Marketing Tools 🔍

Tool 🔧	Starting Price Per Month (Billed Annually)	Free Trial	Free Version	G2 Rating	Ease Of Use	Quality Of Support
Canva	$12.99	✅	✅	4.7	9.3	8.8
Animaker	$10	❌	✅	4.6	9.0	8.9
Penji	$374.25	❌	❌	4.7	N/A	N/A
Tailor Brand’s logo maker	Enquire for pricing	❌	✅	N/A	N/A	N/A
Narrato	$8 (per user)	❌	✅	4.9	9.3	9.7

1. Canva

It’s no secret that to attract consumers, you need high-quality visuals, and you can create them with Canva. Canva is a design tool loved for its simple and easy-to-navigate user interface. Visuals are proven to engage us far faster than written content, and we also remember them for far longer. Canva enables even amateur designers to create amazing-looking content within minutes. It offers a free subscription tool with millions of images, you can also create charts, graphs, shapes, and custom fonts, and you do it by using its simple drag and drop platform.

The tool’s perfect for creating images for web design, emails, and social media posts.

Whether using your logo or social media handles, the process of creating great images now no longer requires the services of a professional graphic designer. Canva also offers a transparency tool that enables your images to look sleek and non-invasive – no wonder it’s so popular.

Key Features

• Combine images: Easily combine images to create collages or montages.
• Music to video: Create your social media posts beforehand and capture the right emotions; users can also add text to their videos.
• GIF to video: Convert your GIF to video online (free).
• Enhance your images: Without advanced editing skills, effortlessly make your images stand out.

Pricing

Free	Pro	Enterprise
$0 (per month; billed annually)	$12.99 (per month; billed annually)	$30 (per month; billed annually)

2. Animaker

Animaker is one of our favorite content marketing tools as it is a tool used by individuals with and without graphic design experience to create animation and live-action videos.

Animaker has various products available and can essentially be seen as a graphic design tool made for everyone.

This content marketing tool is an amazing option for beginners as it provides more than 1000 video templates to choose from to quickly create professional-looking videos.

Key Features

• Video making: Easily create, edit, and share content.
• GIF/ Short video making: Make short videos by using their character builder.
• Live video editing

Pricing

Basic	Starter	Pro
$10 (per month; billed annually)	$19 (per month; billed annually)	$49 (per month; billed annually)

3. Penji

Sometimes, you’re loaded up with project management tasks and writing, and you don’t have time to do the infographics, images, logos, or landing page assets yourself.

Even the easiest apps won’t help clear your content schedule.

But then, there’s Penji. It’s used by big brands like Lyft and Reebok, and it’s like having a designer on retainer for everyday work. You just need to enter the project description, and a dedicated designer goes to work, meanwhile, you can be brainstorming, writing, or managing.

Penji’s great for bloggers, social media marketers, and businesses running ad campaigns.

There are no surprises with the pricing, and if you need constant graphic design work, it’ll save you plenty of time and money.

Key Features

• Requesting visuals: Request any type of visual you can think of for any purpose.
• Draft: Users receive their first draft within 24 – 48 hours after submission.

Pricing

Pro	Team	Daytime
$374.25 (per month; billed annually)	$524.25 (per month; billed annually)	$849.15 (per month; billed annually)

4. Tailor Brands Logo Maker

There’s a reason why all the major brands invest heavily in their logo, they work.

Your logo is your most crucial visual because it instantly engages with viewers and identifies what your business offers.

Few visuals have the power to do this, and your logo’s ability to perform relies on its design quality. You can discover which shapes, fonts, and colors resonate with your target audience for free by using AI logo-making tools. They know what design tactics work for every market, and to create a logo, all you have to do is answer their pre-design questions.

You only pay once you’re happy with the design.

To get started you can create a free low res logo that you can download instantly, so there’s no excuse not to have a high-quality logo for your business.

Key Features

• Create a logo in 6 simple steps according to your style and needs.
• Branded assets
• AI logo creator

Pricing

Tailor Brands Logo Maker pricing

Enquire for pricing

5. Narrato

Narrato is a leading platform to hire freelance writers with experience across a wide range of industries. You can order content ranging from blog posts, and website copy to product descriptions.

Narrato’s exclusives smart algorithm matches your project with the most qualified writers from thousands of vetted freelance writers.

Content is delivered within 24-48 hours after it is picked by a writer. You also have the option to add writers to your preferred writer list to continue working with them in the future. With a built-in plagiarism checker, readability, and content quality improvement assistant and checks, the platform ensures that high-quality content is delivered. Narrato is a cost-effective platform, with tiered pricing to match your company’s marketing budget.

All service options come with unlimited revisions, and you pay only for content that matches your expectations.

Narrato is also soon launching a content workflow management software, which is designed to help businesses and content marketing agencies run their content processes seamlessly by bringing all content marketing team members and stakeholders together on one platform. The content workflow system boasts of an advanced content writing editor designed for collaboration and content optimization for the web.

Key Features

• Content workflow and project management: Increase productivity and visibility.
• Content planning: Generate content ideas using an AI assistant.
• SEO content briefs: Create SEO content briefs to perform well in search engine rankings.
• Content collaboration: Message team members and stakeholders directly from the platform.

Pricing

Free	Pro	Business
$0 (per month; billed annually)	$8 (per month; billed annually)	$18 (per month; billed annually)

Optimization Tools For SMBs 👀

Something every business needs, no matter its size, is good optimization tools. let’s have a look at our top picks for SMBs.

1. SE Ranking
2. SEMrush
3. Rebrandly
4. All in One SEO Pack
5. Trustmary

A Quick Comparison Table: Optimization Tools 🔍

Tool 🔧	Starting Price Per Month (Billed Annually)	Free Trial	Free Version	G2 Rating	Ease Of Use	Quality Of Support
SE Ranking	$31.20	✅	❌	4.8	9.3	9.5
SEMrush	$99.95	❌	✅	4.6	8.4	8.6
Rebrandly	$24	❌	✅	4.6	9.5	9.0
All in One SEO pack	$4.13 (one site)	❌	❌	N/A	N/A	N/A
Trustmary	$99	❌	✅	4.6	N/A	N/A

1. SE Ranking

SE Ranking offers small and medium businesses an SEO management tool that handles almost any search engine marketing task.

This cloud-based SEO software helps businesses to scale up search engine optimization and website performance monitoring.

The platform has a huge database of over 3 billion keywords and 68 countries. Clients also have access to expanding SE Ranking’s database with their keywords. When it comes to teamwork, the SE Ranking platform allows businesses to add sub-accounts to one project, monitor changes while updating the website, build custom reports, and fix the SEO progress on every optimization stage. It’s also worth mentioning that the software is available in eight languages, making it easier to operate due to the user’s language preference and improving the overall user experience.

Finally, SE Ranking has a user-friendly dashboard and intuitive design, so it is really easy to start using the platform for your business right away!

Key Features

• SEO tools: Do thorough keyword research and use their keyword rank tracker to see how your pages are ranking for target queries. Furthermore, users get access to website audits, an on-page SEO checker, a backlink checker, and a backlink tracker tool.
• Competitor analysis tool: Analyze competitor websites to gain valuable SEO insights.
• B2B features: White label and SEO reporting tools.
• Social media management software: Scheduled publishing and monitoring tools.

Pricing

Essential	Pro	Business
$31.20 (per month; billed annually)	$71.20 (per month; billed annually)	$151.20 (per month; billed annually)

2. SEMrush

SEMrush is another SEO tool that is used for keyword research, tracking the keyword strategy used by your competitors, running SEO audits of your blog, looking for backlinking opportunities, and much more, Semrush is trusted by big and small businesses across the world.

The company has a huge database of over 120 million keywords and 46 million domains.

Some of the areas it tracks are the organic position of a domain or landing URL on Google’s SERP, copies of AdWords ads and their position, competitor analysis, CPC ads, and others. When it comes to eCommerce, you can optimize your online store from every angle by auditing your site to correct meta information and making your content unique. You can also take your ad campaigns to the next level by exploring PLA copies and the keywords which trigger them.

Finally, you can also manage social media and your reputation online.

Key Features

• Keyword research: Bring more traffic to your website by finding and using the right keywords.
• Content marketing: Make data-driven decisions by developing a powerful content strategy.
• Link building: Strengthen your backlink profile by finding unique opportunities.
• Content optimization: Optimize your content by driving more organic traffic with personalized recommendations.

Pricing

Pro	Guru	Business
$99.95 (per month; billed annually)	$191.62 (per month; billed annually)	$374.95 (per month; billed annually)

3. Rebrandly

Rebrandly is a custom URL shortener to create branded links. A branded link is a short URL that incorporates your domain name.

In this way, you can showcase your brand every time a link is shared.

Branded link management is one of the new trends in digital marketing. Including the company brand (company domain name) in any link that is shared leads to many immediate benefits.

Using a branded link instead of a generic link can increase the click-trough-rate up to 39%.

Rebrandly is the industry-leading link management platform to brand, track and share short URLs using a custom domain name.

Key Features

• Increased brand awareness: your brand is showcased anytime a link is shared, also if it is not clicked.
• Improved click-through rate: people click on the brand they trust instead of a generic one.
• Enhanced email deliverability: if the links you include in your email socials and SMS incorporate a reputable domain name, there’s less chance they will get into spam folders.

Pricing

Free	Starter	Pro	Premium	Enterprise
$0 (per month; billed annually)	$24 (per month; billed annually)	$75 (per month; billed annually)	$416 (per month; billed annually)	Custom pricing

4. All In One SEO Pack

If you’re using a WordPress CMS, it’s advisable to install the ALL in One SEO pack plugin, as it will help you optimize your marketing strategies and help you make the right decisions for increasing your search engine appeal.

The tool’s free and straightforward to use, and it’s proven to provide the right results.

Users have a learning curve that’s not too steep – making this plugin a good choice for both newbies and more seasoned users.

Key Features

• Advanced Canonical URLs.
• XML Sitemap support.
• Automatically generates META tags.
• It’s compatible with most plugins.
• Automatically notifies all major search engines of any site changes.

Pricing

Basic	Plus	Pro	Elite
$4.13 (per month; billed annually)	$8.29 (per month; billed annually)	$16.63 (per month; billed annually)	$24.96 (per month; billed annually)

5. Trustmary

How many leads and customers do you get directly from your website?

Trustmary helps businesses get the most out of their website. There is a solution for every business, big or small.

Trustmary’s ideology is that businesses can grow with the help of their happy customers. With the free forever Trustmary Solo plan, you can collect unlimited reviews, testimonials, and video testimonials from your customers, and showcase them on your website with stylish widgets.

When you update to more premium plans, you get access to a survey builder that lets you collect customer feedback – automatically.

The premium plans also enable you to create your own pop-ups, chatbots, and lead generation forms. Moreover, you can connect Trustmary with your CRM and transfer data easily between the two. Optimizing your website conversions has never been easier!

Key Features

• Increase conversion rates: Use lead generation forms and pop-ups, social proof pop-ups, and A/B tests to increase conversion rates.
• Gather feedback: Gather feedback with feedback forms, feedback from the website, net promoter score, and survey maker.
• General: Review import, reporting, automation, and integrations.

Pricing

Solo	Business	Pro	Enterprise
Free	$82,5 (per month; billed annually)	$249 (per month; billed annually)	$415.83 (per month; billed annually)

Rewards And Incentives Tools 💰

Easily set up rewards, incentives, and payouts for employees, partners, and customers with rewards and incentives software. 1. Xoxoday

A Quick Comparison Table: Rewards And Incentives Tools 💰

Tool 🔧	Starting Price Per Month (Billed Annually)	Free Trial	Free Version	G2 Rating	Ease Of Use	Quality Of Support
Xoxoday	$250	✅	❌	4.6	9.3	9.2

1. Xoxoday

Xoxoday is a reward, incentives, benefits, and payouts infrastructure for businesses.

This tool offers various valuable integrations to HRMS, CRM, market research, and support tools, including Zoho People, HubSpot, and Survey Monkey, to name a few. Businesses have complete control over their rewards and incentives engine, offering developer-friendly building blocks to launch their rewards and incentives engine quickly.

Key Features

• API & webhooks: Automate the distribution of rewards and incentives by connecting to Xoxoday API.
• Cross border: Localized offerings in multiple languages and currencies.
• Digital wallet: Smart wallet technology that many users across the organization can use.
• Data insights: Get meaningful insights to help you make fact-based decisions.
• Link-based rewarding: Share a customized link with the chosen reward option, and the recipient makes a choice from the options and instantly gets the gift code.

Pricing

Starter	Pro	Enterprise
10% of reward value	$2990 (annually)	For teams with high-volume rewards – talk to sales.

Over To You 💁🏻‍♀️

💡

Starting a small business in 2022 or trying to stay afloat is challenging no matter what kind of business you’re running.

You need tools that will help your business to perform its best and thrive under the current unstable climate.

While having these tools at your disposal won’t make things happen as if by magic – there will still need to be a lot of work required from your entire team to make sure your business succeeds.

Having the right tools is just a small part of it.

Still, it won’t be easy, and the more tools you use to do the hard tasks, the better. We hope the tools we’ve listed in this article will help you not just to survive as a small business but to get ahead as well. Good luck!