Media is diverse and unique, which has become part of daily lives. More than 4.7 billion people across the world use social media, which is equitant to 58.4% of the overall world’s population. Social media is not just about posting your daily activities, photos, and interesting information. Over the past decade, social media has evolved from an immature kid’s toy to a mature engagement and trusted marketing channel for marketers all over the world.

The global stats of social media have astonished businesses all over the world. And thus, it has been incorporated as a core marketing strategy for any business today. But social media is a double-edged sword. This means, along with tons of benefits, it does bring a few challenges for you too!

Are you planning to get help from social media to grow your business? Well, before you get into social media marketing, it is important that you understand the pros and cons of social media. This article will help you go through some of the key advantages and disadvantages of social media. So, let’s take a look at it.

Advantages of social media:


Disadvantages of social media: